Executive-level strategy and execution for organizations that need more effective content, ad products, smarter operations, ethical AI workflows, stickier audience engagement and sustainable results.
I work with leadership teams to identify what is slowing them down, what has untapped potential, and what aligns with the brand that can easily scale.
Prepare leaders and teams for live and recorded interviews, podcasts, conference panels, news conferences, and internal events through real-world practice scenarios paired with immediate, actionable feedback.
Build documented and instrumented systems that transform and scale content for video, newsletters, social, SEO/GEO/AEO, podcasts, earned media and internal channels. Build ad products that work for clients and align with your audience.
Design practical and ethical AI-assisted workflows that reduce repetitive, non-discernment work while improving quality and allowing people to excel at creative and judgment-focused tasks.
Audit vendors, pricing, products, workflows, staffing, sales, and operating structures to identify what to cut, what to fix, and what to grow. I have renegotiated millions in contracts to improve services and reduce costs through innovation and content systems engineering.
Build content, distribution, and measurement systems that improve loyalty, reach, and repeatability.
Translate strategy into priorities, operating cadence, team structure, project systems, ad product, sales strategy, and clear decision structures that celebrate talent and empower employees.
More than two decades leading editorial, ad product, marketing, audience, revenue and transformation work across major local and national media organizations and nonprofits.
Identify bottlenecks, weak systems, unclear ownership, unnecessary costs and missed growth opportunities.
Create practical workflows, priorities, operating systems, KPI dashboards, and content strategies that fit the organization.
Work directly with leaders and teams to put the systems into operation, remove friction and improve performance.
I have led operational transformations across newsrooms, digital teams, product management structures, and marketing departments for national media, local news, and nonprofits.
My CV includes work as a corporate vice president, product manager, editor-in-chief, news director, documentary producer and more at Hearst Newspapers, the San Francisco Chronicle, SFGATE, CBS, KPIX, KCBS, KLLC, KITS, KMVQ, KCBW, KTXL, KOVR, KMAX, TechTV, KPHO, KOLD, ABC News, KTTV, and CNN. with hands-on experience in content strategy, organizational change, AI adoption, audience growth, communications, video, internal communications and training, revenue systems and public-facing media work.
Fish & Chips Media only works with a small number of organizations at a time. If you are ready to improve content, workflow, audience, AI adoption or organizational execution, let's connect.